The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
Vital to our mission and commitment to the community is increasing accessibility and providing equitable opportunities through arts and culture at the Garden. Coming off the heels of COVID-19, the Garden has witnessed an increased need for accessibility and, thus, has developed innovative approaches in attracting new audiences with a focus on reducing barriers related to income, time, and transportation.
The Greater Des Moines Botanical Garden has offered free admission programs in various capacities since 2013, but more recently, developed the Pineapple Program (pineapple being a symbol of hospitality and welcome) to encompass all free admission programs and meet the community's evolving needs. The Pineapple Program currently includes Museums for All (free admission with EBT/WIC card), Iowa Libraries Adventure Pass (free admission with a pass from 26 metro libraries), Community Days (free admission on four holidays), and Community Membership (free admission for organizations working with underserved individuals). Last year, the Garden provided over 13,000 free admissions to children and families who otherwise may not have the opportunity to experience the Garden, learn about the fascinating world of plants, engage with nature, and connect to community.
Beyond financial limitation, the Garden expanded hours of operation through the Dome After Dark program, which offers a unique evening experience at the Garden during the winter months. This program welcomes guests to explore the geodesic domed conservatory, offering a tropical setting during the cold Iowa winter.
To reduce transportation barriers, the Garden developed the Plant Pet Program to meet schools where they are at – through ready-to-go lessons, teachers are equipped with the curriculum and materials to teach STEM education in the classroom or via virtual learning. This methodology eliminates transportation barriers for students at low-income schools and brings the Garden right into the classroom!