Mission

Rancho Alegre's mission is to preserve and promote Conjunto music, an accordion-driven roots music genre born in south Texas, popular among Mexican-Americans for generations. Its projects include a podcast, a nonprofit record label, digitizing recordings, artist interviews, documenting Tejano and Conjunto music, speaking to schools and universities about Conjunto, helping artists with business resources, and presenting the Rancho Alegre Conjunto Music Festival (RACMF) and other public events throughout the year. Rancho Alegre's vision is to advocate for Conjunto music and its fans, musicians, and history whenever possible, especially in terms of representation in the Texas Music conversation and the Austin music scene. The organization's primary production history began in 2012 with the first RACMF at the Moose Lodge in East Austin and has included 8 festivals and over 30 individual productions, all of which have featured over 90 bands from all over the state. We are a diverse group of individuals who love to support this music. The vast majority of us are Latinos who grew up with Tejano and Conjunto music and connect with it on a deep, cultural level and some of us have come to love it later in life. We do not have paid staff, so 100% of the money we raise goes to our events and projects.