Mission

Serve MIDLAND CONDUCTS a charity tennis tournament that hosts both men and women tennis teams from all ratings to participate in a two-day event. The players tournament is then followed on the second day with an exhibition match from tennis professionals and an evening celebration for sponsors, players, and attendees. Sponsorships/teams/and individual tickets are raised through the fall/winter and then used to put on the Serve Midland event in THE SPRING. Raffles and donations are encouraged to increase the revenue, all with the goal of giving a chosen non-profit beneficiary a check for their organization at the event. This is a fun and easy way to pair the spirit of philanthropy with the game of tennis that has become increasingly more popular in Midland. It also provides vital funding for other nonprofits that are consistently doing important work and providing social services for residents of Midland.