The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Protect key iconic and threatened species in Africa and Asia, including tigers, lions, elephants, rhinos, pangolins, sharks, and sea turtles, by achieving transformational conservation impacts and building public and political will.
Goal Two: Strengthen the enforcement of 250 marine areas: Protect the world's marine wildlife and vital habitats, such as coral reefs and mangroves, from critical threats, including illegal fishing, poaching, and overexploitation to support the United Nations' global 30x30 goal.
Goal Three: Measurably reduce carbon emissions by 200+ megatons, roughly equal to the emissions of a medium-sized country such as the Netherlands or the Philippines. We aim to reduce 150 megatons from individual actions and sequester 50 million tons from blue carbon ecosystems.