Good+Foundation

Founded in 2001, Good+Foundation is a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers, and caregivers, creating an upward trajectory for the whole family. The organization partners with a national network of social service programs to pair goods – such as cribs, car seats, and diapers – with counseling, employment assistance, financial literacy, co-parenting classes and more. With offices and warehouses in NY and LA, Good+ has provided over $90 million worth of essential children’s products. Since 2020, the organization has also provided nearly $900,000 in microgrants to help parents cover the cost of groceries, rent, medical expenses and other essentials. In 2022, 92 percent of expenses went directly to Good+ programs.

The US has one of the highest child poverty rates for a "Developed" or "Advanced" nation. Good+ aims

Goal One: Continue to provide cash assistance to Good+families living at or below the poverty line. The goal in 2020 was to provide $100k. Thanks to donor support, we have increased the amount to $250K

Goal Two: Provide Technical Assistance to Good+ grantees and other partners on topics ranging from addressing implicit bias to father engagement and co-parenting

Goal Three: Provide at least $6M in new product donations to Good+ families. Donations include essential childcare goods such as diapers and strollers as well as professional attire for parents seeking jobs.

Good+ offers training opportunities for its team members. Recent examples include the CEO participating in an online seminar with Harvard Kennedy School on board management, regular CME training for the Finance Director and Adobe training for the Events Manager.

From the Recession of 2008 to Superstorm Sandy in 2012 to Hurricane Harvey in 2017 to the 2018 California wildfires, Good+ has a history of swiftly responding to crises nationwide. Not only were we founded to address the real-time needs of under-resourced families, but we also have a proven record of reacting nimbly and effectively to emergencies over the last 19 years. However, the challenges of COVID-19 proved to be unprecedented. While Good+Foundation’s warehouses remained open for accepting and donating product throughout the crisis, many of our grantee partners temporarily closed their physical sites due to shelter-in-place orders and supply chain disruptions, making it difficult to transport goods to our warehouses. We worried about the health and safety of our incredible frontline staff members as they unloaded truckloads of goods, processed donations and distributed essential items to families across the country. Yet, in the face of this crisis, the Good+team rose to the occasion. Fiercely dedicated to our mission and families, they worked overtime to keep up with the need. At the start of the pandemic, approximately 90% of Good+ families suffered loss of income due to the crisis. Parents who once worked as dishwashers, nannies, office cleaners, construction workers and store security guards lost jobs. They once lived paycheck to paycheck. Now they were anxious about how to put food on the table, pay rent, or purchase diapers given a loss of income….all while worrying about the health and education of their children. As of the fall, 60% were still reporting loss of income. In the face of the crisis, Good+Foundation: -Created an emergency microgrants program to provide $265k in cash assistance to more than 2,700 families -Distributed more than $11.1M in product to families, an increase of 74% over 2019 -Donated a record 4,592,006 diapers -Provide TA to 3,997 social workers, nurse home visitors and caseworkers for a total of 17,768 hours.