The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
With the sudden outbreak of war in Ukraine families began to flee, crossing borders on foot in frigid temperatures, weighed down by their belongings and dealing with unimaginable trauma. Before the war Alight did not have a presence in Europe, but we quickly mobilized a crisis response team to meet displaced Ukrainians at the Poland/Ukraine border. In the U.S, Alight began large fundraising campaigns to supply medicine, medical supplies, and food shipments to hospitals, bomb shelters, and orphanages in Ukraine. Alight also provided winter weather essentials, sanitary supplies, mobility assistance and outdoor heaters for those waiting to cross the border each day. By utilizing the insights of Kuja Kuja – an Alight subsidiary that collected and analyzed data from Ukrainians crossing the border, we were able to assess their needs. The primary concern for externally displaced Ukrainians was housing, Alight partnered with Airbnb.org to meet that need and created the Alight Guides program to help people navigate what their next move would be. We launched Alightguides.org to recommend the best cities for families to settle in Poland based on Alight’s vetting of housing, employment, and services available to Ukrainians. Additionally, Alight’s Aid2Art program is collaborating with Ukrainian artists and designers to ensure their families have food, shelter, and the services they need by providing a $1,000 cash transfer. The artists are creating and donating works of art for Alight to sell on their behalf. The proceeds of the sales provide further support for the creators and Alight's ongoing relief efforts. At the beginning of 2021 there were no plans to begin an Alight Europe program, but in responding to the crisis, and adapting our response to meet the needs of Ukrainians, Alight now has a strong presence in Poland staffed by Alight Guides who are Ukrainian and Polish.