The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Promote non-animal testing methods by collaborating with companies and regulators, organizing free workshops, webinars, and training for scientists, and publishing and presenting on these methods.
Goal Two: Work with companies that PETA has persuaded to stop selling fur to also stop use of angora, cashmere, mohair, down, alpaca, exotic skins, wool, or any materials resulting from animal suffering.
Goal Three: Promote vegan eating through advertising, social media, campaigns, free resources, pushing restaurant chains to expand menu items, and providing consumers with free samples of vegan food.