The nonprofit organization presents evidence of strategic thinking through articulating the organization's mission.
In a critical time of accelerating climate and biodiversity crises, we envision improved ecological balance and safe, equitable access to clean water, air and land to ensure that all wildlife, people, and ecosystems thrive. The National Wildlife Federation commits to achieve this by:
Upholding the We Believe, We Envision, We Commit statements adopted by NWF Affiliates;
Working across the Federation to implement effective and innovative practices, policies, and programs that benefit wildlife, people, and our planet; Expanding our impact, built through authentic relationships with existing affiliates and with partners and communities that have been traditionally excluded;
Moving with integrity and courage to affect transformational change at the intersection between wildlife conservation and environmental justice.
This belief led us to form a new strategic plan for saving wildlife that are suffering declines across America, with the goal of increasing America's fish and wildlife populations and enhancing their capacity to thrive in a rapidly changing world. The plan sets in motion a Common Agenda for Wildlife built upon sound science, clear priorities, and scalable solutions. Our Common Agenda includes a commitment to:
Protect, Restore, and Connect Wildlife Habitat: Active restoration and reconnection of fragmented and degraded habitat across protected lands, working lands, waterways, coasts, and communities;
Transform Wildlife Conservation: Advancing 21st century wildlife management, defending public trust resources, and confronting emerging stressors like climate change, invasive species, and wildlife diseases;
Connect Americans with Wildlife: Inspiring the next generation of conservationists and mobilizing a diverse conservation army to broaden the stewardship ethic, conservation action, public and private investments, and support for policy changes necessary to save thousands of at-risk species in our time.