The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
In March 2020, in response to guidance provided by state and local governments regarding large public gatherings, to safeguard the health of its visitors and employees and as a precautionary measure to limit opportunities for the spread of the COVID-19 virus, management temporarily closed the Museum to the public and provided remote work options for non-essential staff where possible. Within hours, Intrepid’s IT department had delivered laptops to those staff who were able to work remotely. Management then took the difficult step of furloughing most of its front of house staff, reducing overall headcount and cutting expenses where possible, while pivoting its programmatic efforts towards virtual delivery and engaging audiences online. Museum staff delivered 9 virtual astronomy live programs to over 223,091 unique viewers, its annual Memorial Day and Veterans Day programs virtually. Intrepid partnered with other museums and organizations to deliver educational live streaming events and its annual Youth Summit, with 457 participants from 14 countries, who spent an average of over 2 hours online. Given the broad audience reach – national and international – it experienced throughout 2020 and into 2021, management plans to continue the virtual delivery of many of its programs. Intrepid increased its presence on social media, ensuring visibility and promotion of its free programming, and expedited bringing its collections online. Staff held daily meetings virtually, ensuring consistency, communication, and seamless implementation of all.
The Museum launched an aggressive fundraising campaign in lieu of an annual fundraising gala, worked with grant funders to redirect dollars for program and other initiatives. In addition, Management secured a liquidity facility, drew on its line of credit, secured two PPP loans to meet operational and programmatic expenses and received an SBA SVO grant to ensure the post-pandemic sustainability of the Museum.