The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
Tourism Cares Meaningful Travel Summits, or “Tourism Cares for America” as it was once called, began after a call for all Americans to volunteer service to their country as a direct result of September 11, 2001.
Tourism Cares founder and then Executive Director, Bruce Beckham, saw an opportunity for the travel & tourism industry to come together - regardless of industry sector, competitor, or colleague. He created a space where the industry used their collective power for good, providing destinations with the capacity and funding they desperately needed.
Today, Bruce’s vision has grown from volunteer events to a global mission-driven program that encompasses meaningful education, service, events, education, service, social enterprise development, and networking to ensure that travel creates positive impacts for the people and places of travel.
After the pandemic, Tourism Cares as well as the entire world saw the urgency for sustainable action and is a founder of the Future of Tourism Coalition. Realizing the power of unified voices and the considerable knowledge and tools they have together, they developed an inspiring framework for tourism’s recovery and beyond.
Tourism Cares adapted once again and this year we launched the Meaningful Travel Map which expands globally, increasing connections from the trade to social and environmental changemakers around the world. We also partnered and launched the first-ever Power of Partnership (POP) Stewardship Summit, an event at the crossroads of culture, climate, and community. POP represents an opportunity to come together and envision a collaborative, cross-sectoral, and inclusive future for travel and tourism. As travel and tourism continue to crawl out from the pandemic, there is a need to radically change the way the industry manages its relationship with destinations and the people who live there.