The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
New Jersey Audubon’s programs focus on the organization’s conservation priorities. With COVID-19 constraints, summer camps, school field trips, festivals, afterschool programs, adult natural history field trips, and family nature programs had to be re-imagined for online and virtual platforms. Despite restrictions, staff continued to innovate so our most iconic events – The World Series of Birding (at-home version) and So.Many.Birds (virtual) Festivals – did not shrink but instead widened the arc to include new audiences just when people needed nature most. We conducted a hybrid Monarch Festival utilizing both virtual and in-person models, developed a new Birder’s Bucket List Bash, a 4-day virtual event to engage people from around the world in eco-tourism, and offered multiple learning webinar series focused on bird families, gardening for wildlife, nature photography, and nature-based yoga. When local and state parks closed during the height of the pandemic, we maintained our trails for social distancing, providing access to nature during this difficult time.
Virtual summer programs were conducted in Newark, Plainfield, and Wildwood and newly developed Nature Quests were designed for parents to help children explore nature in their own yards. Teacher workshops, summer institutes, webinars, and face-to-face meetings were re-tooled to train and support teachers working remotely to integrate ecology, environmental science, and sustainability into their curricula. Our Gardening for Wildlife program was re-envisioned, including conducting our first-ever society-wide native plant sale online with gardeners pre-ordering plants for curbside pick-up. Gardening for Wildlife certifications increased by 47%, as people stayed home and improved their yards for wildlife. While our South American shorebird research was halted, all other wildlife research, habitat stewardship, and conservation advocacy progressed, adhering strictly to COVID protocols.