The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
During the pandemic, many types of wishes continued to be granted to children with critical illnesses - backyard pools, campers, puppies, virtual shopping sprees, hot tubs, gaming computers, filming equipment, bedroom and basement makeovers, etc.
Wishes were delivered in new, safe ways, including car parades, police escorted deliveries, and even porch drop-offs with staff at a safe distance from the home – and many responsibilities that prior to the pandemic relied heavily on 300+ active volunteers were shifted to a staff of 25-30. In addition to the granting of project wishes that involved added research, vendors and resources, there were added complications including delays in product availability, manufacturing, shipping interruptions and even labor shortages, there was also the added workload factor of ensuring constant communication with wish families whose wishes were put on hold.
Pandemic situations continued to change, as did family situations – some wish children have chosen to continue to wait for their travel wishes, while others chose to determine a different wish that could be granted immediately.
Wishes being granted during the pandemic, in many cases, became high cost and required the support of donors to continue to grant every wish that was eligible and able to be granted safely.
As we continue to take steps towards re-emergence, donor support is vital to fund the pipeline of other high-cost travel wishes that have been on hold, as well as the continually growing pipeline of referrals. Children are being diagnosed daily with a critical illness that would qualify for our mission, and our vision is to reach every eligible child and create a life-changing wish experience for them.