The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
WCW successfully adapted to the pandemic, economic uncertainty, and other external challenges. We recruited and integrated five new staffers in short order and across different departments, time zones, and remote work locations.
WCW's leadership prioritized a new onboarding program to facilitate this growth. We established a comprehensive “WCW boot camp” – several weeks of deep-dive presentations from senior leaders to give a crash course in all things WCW, share institutional knowledge, stories, and hold group Q and A discussions. Attendance was mandatory for both new hires and all veteran staffers. We invested a lot of time creating new training content to show how everyone’s work is integrated. Sessions included the “100K-foot,” big picture perspective (i.e., WCW’s theory of change, mission, vision, etc.), the “10K-foot” perspective (i.e., mission-critical programs and campaigns), and the “ten-foot,” day-to-day perspective (i.e., overview of operations, development, and back-office administration that makes the entire organization run smoothly).
Furthermore, we set up a new, informal “buddy system.” WCW’s Board was well-aware of the challenges facing other remote-office nonprofits during the pandemic: loneliness, morale issues, and other concerns. Leadership was determined to prevent this from happening at WCW. We researched best practices and started this program to pair up each new hire with a veteran from a different department. We prepared welcome kits, set ongoing buddy check-in calls, and held social activities such as virtual “happy hours,” secret Santa gift exchanges, and holiday parties.
Finally, WCW adapted well because of our diversified revenue program. WCW’s average gift was approximately $30, with nearly 80% of income-driven by grassroots donors (e.g., email and direct mail). WCW long-prioritized a sustainable and scalable revenue model to ensure our life-saving work continues in any economic environment. WCW did not take a PPP bailout.